Language-teaching company EF have teamed up with cinematographer Niklas Johansson and Barcelone-based designer and art director Albin Holmqvist to produce some superb promos that capture the beauty of four great cities & their mother tongues. The videos have the sense of a nervous youthful summer as the camera wavers speculatively around newness, this freshness is something that unlocking a new language can create for all. The films are gorgeous but it's Holmqvist's typography that is the true beauty.