16 March 2011

adidas is all in. are you all in?

The teasing is over, they have dropped their big campaign 'adidas is all in'. I like the statement, it's clear, simple and bold; 'Heart over head. Inclusion over ego. United by passion, we go all in. Go all in.' The usual faces of adidas feature and the music is 'Civilization' a new track from the French electro duo Justice. Check out the adidas website to see how you can play a part in upcoming adidas events.