Last night the two most successful franchises in the history of American Football battled it out at Dallas Cowboys $1.2 billion Stadium. The Green Bay Packers got their hands on the Vince Lombardi Trophy once again after holding their nerve to survive a fightback from the Pittsburgh Steelers to take victory 31-25. With over 100 million television viewers and 103,219 fans inside the Cowboys Stadium, Super Bowl XLV is clearly one of the biggest sporting events of all time. The Super Bowl is surrounded with a lot of hype and this year was no different. The biggest advertising event of the year saw companies paying up to $3 million for a 30 second spot (below are three of my favourite).
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By BBDO New York - Gender issues - sensitive subject in the UK media Gray/Keys.